How to Make a GOOD Fundraising Page

This is where your contributor decides how much to give! Here are a few tips to encourage them to contribute with enthusiasm.

Choose one candidate, or just a small number.

Donors get bewildered when you throw 20 candidates at them, and it's hard to explain why all 20 are equally deserving. We recommend picking no more than six candidates—and there's a lot to be said for just picking one candidate and making a unique, compelling pitch for this candidate.

You could include more if you wanted to fundraise for all the candidates that meet a clear criterion (e.g. all vulnerable members of the Congressional Black Caucus, all toss-up candidates from New York). But in general, keep your page sleek and small.

Start with your strongest pitch.

You need to convince potential donors to support your candidate(s)—and you need to catch their interest fast.

Use your title and your first sentence to give one simple reason why people should contribute.

And if you're supporting multiple candidates, it helps to have an overarching theme.

Think about how you want to structure your page.

Here are some of the most common approaches:

• Write a solid introduction, with no candidate-specific blurbs, like .
• Focus on serious candidate blurbs, like Fire Marriage Amendment Supporters.
• Or you can do something in between, like Ten for Tomorrow.

Write persuasively.

In your introduction, explain who you are and why you care about these candidates. Explain what's special about them and why donors should support them. Close by explicitly asking reader to contribute.

Use the candidate blurbs to make each candidate sound unique and ready to win. It's fine to copy descriptions from other web sites (or other pages on ActBlue) as long as you give the writer credit.

Don't forget to customize the title and author fields.

Also, choose a simple, short web address.

Contribute to your own fundraising page.

Potential donors are always more compelled by causes that other people have considered important enough to contribute to.